• HIRAM GREEN HYDE •
What is a brand that you discovered in 2020? I recently did a video on Hyde, as well as Voyage 2019 by the house of Hiram Green, you can find my YouTube channel via the link in the bio (or send me a DM, I'll give you the direct link). There's a written review on Voyage 2019 as well, so I figured I'd highlight Hyde here again for those who don't watch the videos.
Hyde is the winner of the 2019 Art & Olfactory awards for artisan perfumery, so obviously that piqued my interest. The first thing that hits you when you apply Hyde is a strong incense forward scent. It's bold and slightly challenging, which you can pretty much guess by looking at the color of the juice. Hyde contains labdanum, oakoss and most importantly birch tar, giving this a smoky, fire or burnt wood scent. There's a hint of a sharp citrus in the opening, but it's dominated by the darker notes. It leans towards a chypre with an animalic touch, which doesn't sound like a fragrance that I would love, but Hyde pulls it off. The smoky incense is strong enough to be the main note amidst all the heavy hitters and it's somehow comforting and I would go as far as describing it as beautiful and soothing. The magic is in a vanilla or vanilla malt accord, that's amazing and, although slightly different, reminiscent of the gorgeous vanilla note in Voyage 2019. It brings a syrupy texture and some much needed sweetness to an otherwise powdery fragrance.
The performance is through the roof. It feels like a heavy thick cloud surrounding you, with excellent longevity, projection and sillage. I think it's a bit much, and it limits wearability to colder weather and preferably outdoor wears •