It's becoming more common for clients to ask that their website is "as simple" as possible with 3-4 pages. However, that's not the best way to rank in Google, or get conversions. People want to see relevant content that answers their problem, as quickly as possible.
Pages can be hidden and only navigatable through other pages or link (whether through Google or via a link on social, an email etc.). Your site doesn't have to be complicated.
Here are six pages you MUST have on your site to help customers complete their journey.
Most people think this is the most important element of your website, but actually, unless people know your brand and type the website address in, they shouldn't be coming to the homepage.
These are the pages that will answer your client problems and enable them to find what they need, exactly when they need it.
TERMS & CONDITIONS
People want to know about your company. Outline your ethos and your story. Add some context to your business.
Whether for customer service or enquiries, provide potential clients or customers with the details they need to contact you.
Need help plotting out your website content? Book a free consultation and let's put together a plan together.