Consumerism is not a subjective personality trait. There is no possible escape from consumerism. Capitalism is not only catalysed by consumerism, it necessitates it. It is a fundamental part of the capitalist economy, the endless, inherent expansion of capital.
It is Deeply engrained in our thoughts and actions from a young age. Everything is highly manufactured and tweaked to appeal to our senses, emotions, and minds, from the moment we're born. From the signs hanging from store-fronts, to the computer interface you view daily, nothing engulfed by capital has gone without sensual and emotional manipulation. There is not a product you see, not a screen you glaze over, not a book cover you lay eyes on, not a compost bag you spot out of the corner of your eye that hasn’t manipulated centuries of mental and social scientific study, in order to distort your perception of the world, of that very product inside that packaging. And yet, the constant rhetoric spouted mindlessly from key public figures, the “backbones” of capitalist society, would have you believe that there is inherent meaning to your life, there is inherent internal traits you posses that dictate your past, current, and future mental state. So many are convinced that there is a goal that human civilisation is bound to reach, there is a pre-determined goal for every breathing being on this planet. And to them, I ask the following. If there really is inherent meaning to life, if there is pre-decided paths which we were “designed” to take, then why is it necessary, for the true owners and manipulators of our society, of our education system, of our media, to dysfunct, and to cloud our true perception of things as mere objects, for what they are materially, rather than working endlessly, to construct an invisible barrier, between us, and the objects we seek, the ideas we posses and share, the human life in itself.